We started the Gunhild brand to bring a fusion of Icelandic history and mythology with modern robust military and tactical style watches. While the trend of "affordable luxury" keeps going up, we go against the grain and are straight forward. There is no such thing as "affordable luxury" it's an oxy-moron. Any watch company out there claiming to sell you a time-piece based on that merit is using a pre-existing mold and re-hashed designs.
While our watches are more on the expensive side, we aren't shy to say we don't use any molds or mass production tools. We have pieces that are completely hand-crafted (skeppare collection) and we use precision german CNC machining on our berserker collections.
We employe two expert watch makers one being a third generation watch maker (Frank Lazimi) from Europe who allows us to keep our watches up to standard and the other being a veteran watch maker for Timex.
While most companies today are simply re-selling existing molds and designs we think out of the box with our designs and bring to you highly precision crafted time-pieces. You get what you pay for is exactly our methodology. We won't reduce our prices in order to mass produce over-seas and we would like to keep it that way.
All of our parts are made by individual vendors by hand or CNC in Ukraine, Switzerland, or Japan.
140 School Rd, Fayetteville, NC 28306
Assembly & servicing
1011 Emery Circle
High Point, NC 27262